Are you anticipating the next movie in the Marvel Cinematic Universe? Surely, you are.
Avengers: Infinity Wars is shaping up to be a global phenomenon, if you thought Black Panther was peak Marvel, well, think again. The trailer for Infinity Wars is already breaking records… if the final product is even half-decent, I expect it to smash whatever Black Panther did at the cinemas.
Now, enough story. To the meat of the matter: What has this got to do with building businesses, innovating and marketing?
For one, this is a clear case of upselling.
We all started by watching and admiring Iron Man in 2008, then slowly they introduced others, about 22 of them (and counting)… now they bring them together in a single package, how do we refuse?
What can you upsell to your customers? You do realise that it is much easier to sell more stuff to an existing customer than it is to win a new customer, right?
Have you tried to upsell digital marketing to the people you developed web sites for?
Have you tried to upsell a complimenting service to the people that already purchased a service from you?
Why are you dulling??
There is also a lesson here on the power of story telling. Selling the same movie to the same audience over and over again… but that will be another post for another day.