Quick strategies to begin acquiring more customers

There is this reader comment about my ebook, 7 Decisions That Will Decide Your Success that says “This book is a quick read but also surprisingly thought provoking. Here are 4 cardinal point this book will help you push to improve in 2018: your value,your market,your network and your sale (sic) strategy.”

I found the comment very interesting. A validation of the thinking and strategy I adopted.

The real magic here was that before writing the ebook, I had spent a lot of time thinking about the space and what I wanted to do. There is more to achieving success than just putting something out there.

You need to be deliberate.

When I knew I wanted to write an ebook about my thoughts, I started by taking a look around. Who would this book be for? Why would anyone read it? How are others doing it?

Right there.

That is the secret strategy people are using to get ahead these days.

How are others doing it?

Taking a look around is not copying… it is research! You are trying to learn what has worked well for others, this allows you to avoid common pitfalls and mistakes, getting you started faster.

For example, if you are starting a fast food restaurant… I am betting you will most likely have red or yellow in your brand colours. Why? Those colours hit people’s emotions with respect to food more than any other colour!

Setting up for a tough journey is when you insist blue and green are your colours. They probably will not invoke the right feeling with people.

The important thing here is to always remember that people should be your focus, and not yourself. You do not build a big business around yourself, you build it around people.

Now, trying to understand people is a lot of work. I struggled for many years in my business because even though I had a lot of skills and passion to offer my customers, I did not really know how to get them.

Look, you don’t know what you don’t know. You might be an expert in your profession yet be unable to convert the expertise into a steady flow of clients and projects.

What would I say to you right now that would make you give me your money?

Getting people to pay for your products and services is hard. There is no free money anywhere! You have to earn it. If you do not have the right words, it will not work.

What would I say to you right now that would make you give me your money? How are others doing it?

If you need more customers for your business, go out there and look for the top 3 companies doing well in your industry. Do not pick more than 3.

Study them, how do they market? Where do they get their most customers from? How do they talk? What benefits of the business do they talk about the most? How do customers perceive them?

You want to find out which segments of their customers are not happy with their services and why. You want to understand why the approach of these companies are working so well, and how you can copy them and then improve upon it.

When you compile all this information from the top 3 companies in your space, then you will be ready to sit down to sort through the information you have gathered, then you will add your own unique spin to it.

This is the part where you identify what exactly is unique about you and now inject that into your own work. If you observe that your competitors focus more on pricing for example… there must be a reason. So, what you do is to ensure you address pricing in your own marketing also and then add a little extra.

It is very important that you do not ignore talking about what your customers want to hear about. Leverage the expertise of your competitors, they have been marketing to customers for a while and they have adapted over time, so when you learn from them, you are able to grow your business even faster.

There is another method I have, that one is a bit more aggressive. We use it to legally steal clients that are already buying from our competitors to start buying from us. However, I dare not explain it here.

It will not be fair to those who have paid us to learn it as part of our Digital Marketing Domination program.

I will share the simple way to steal clients from your competitors with you on the Digital Marketing Domination program (click here for info), enroll today… there is a special offer that expires December 22.

If I knew all these strategies when I was starting out, my first companies would not have failed!

So, keep it simple and stupid.

Just follow my advice as outlined here and you are good to go!

P.S.

What would I say to you right now that would make you give me your money?

If you would love me to work with you one-on-one and help you develop a plan to attract new clients and legally steal clients from your competitors,  then join The Insiders Coaching and MasterMind program. Only 10 slots exist on the program, buy a slot before your competitors do!


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The fastest way to get new customers

The fastest way to get new customers these days is by leveraging the power of the internet and social media platforms.

It is very cheap to use them, but that does not mean it is easy.

There is a difference between cheap and easy guys… Cheap is when you open an Instagram account for free, anybody can do that. However, to religiously think about and post stuffs that will interest people is hard. That aspect is actually expensive, you see?

So, how can I use the Internet to sell more cars? Get people that can buy my bags of rice? Get new students for my school? Or grab some new clients?

Well, it requires becoming a bit technical.

The basic strategy is that you need to know your customers. Who are your real customers?

Do not answer in a few seconds, wrong. You need to rather take some time to really think about it… Think hard about it, let your brain sweat it.

Think directly about them, who they are and where they go and how they get things done.

Once you identify them, then proceed to the next hurdle: Where can you find them?

Are they online? (ofcourse, they are! They are all on Facebook…)

Which neighborhood do they stay?

How can you access them at a social gathering like a church or hangout?

The reason you struggle to get customers is because you do not know your customers, and so, you do not know where to access them.

Tomorrow, I will show you a brilliant way to solve your customer problems.

Look out for it!

P.S.

My latest ebook: 7 Decisions That Will Decide Your Success In 2018 is now available as a FREE Download, exclusively for you. Grab yours at this link: http://themorebisepost.com/7decisions/ 


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The first step to converting a small business into a big business

As a business consultant of some repute for getting things done and transforming businesses I work with, one of the most frequent questions I get asked is this: “how do I grow my business?” in the context of… my business operation is small, need to make it bigger.

Indeed, this is a top-of-the-mind question for Entrepreneurs and business owners, especially after running the business for a couple of years.

Not everyone realises this, but funding is never the primary reason for failure to scale up a business. Serious.

Money is important in starting a business and keeping it running of course, I will never deny that. What I am really saying is that getting access to huge financing will not automatically fix your business challenges and make the company bigger.

Some things are more important than money in building a business. Some critical life skills are among them.

To transform your small business in to a big one, be ready to get organised.

Yes, so simple. Yet one of the biggest challenge small business owners face is the challenge of getting organised.

If you cannot organise yourself and manage your time effectively, you cannot grow bigger. This is simple logic.

You have only 24 hours in a day, within 24 hours… you must generate all the money you want to generate, there is no extra time anywhere else.

In order to do that, you must learn how to use your own 24 hours most effectively.. round the clock optimisation and how to also “borrow” the time of others so that together you can achieve more than if you guys worked individually.

You must learn how to organise yourself… then you must learn how to build, and manage an organization.

You cannot lead others if you cannot lead yourself, that is a major disaster brewing.

If you do not take these first steps, you might just be never able to realise your dream of converting your smaller business operation into a larger one.


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The easy parts and hard parts about building a business

There might be a million things to do every day with regards to building a business, however… at its core. Business is not so complicated.

A lot of Entrepreneurs (myself included), can easily explain their business model in like 10 lines of text. Nothing complicated.

The core of business is about fulfilling a need; solving a problem people know that they have.

The hard part is execution.

Making money is easy, the hard part is figuring out how to consistently keep making the money and how to scale up your operations, so that you can consistently be making more money.

That is why for long term success, we have to commit to 2 things: a vision and consistent capacity development.

You can never grow your business and make money beyond the scope of your vision and the amount of capacity you have developed.

It is simply impossible to do so.

You need to start to exist for reasons beyond making money so that you will not starve to death (spoiler alert: you do not need to start a business to survive). When people dabble into business building without a vision, they do not succeed in the long term.

They may make some money, even millions in business, but without that overall vision driving them, things eventually stall and the downward spiral begins.

A related issue is building capacity.

Some people’s mind can simply not handle anything serious.

The first time I started thinking about making millions from my business, I realised back then that it would be hard to maintain and service so many customers if I was serious about scaling my business into millions.

It is simply a lot of work.

Some people only have the capacity to run a multi-thousand naira business, nothing more.

A few have developed the capacity to run business in millions. They can handle it.

Good news is that anybody can decide to develop this capacity to handle serious things if they care to do so.

Going forward, as technology closes the gap and wipes out a lot of jobs, it becomes more and more important for you to develop a vision and the capacity to build it out on a large scale.

You cannot continue to play small for too long.

The formula for running a business is easy, but getting it done is hard. You need to get to work now.


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Breaking Forth… (Checkpoint 2017)

I set a tons of goals for myself last year and I went all out to try to nail them. Every. Single. One.

I discovered what men have always discovered: goal setting is easy to do on paper but difficult to pull off.

My core mission is to help people become the best version of themselves, that is the mission. In order to achieve this, I build powerful solutions that greatly enhances how people live, work and play. I also do a lot of teaching, training and rigorous discipleship.

And since November 8 is my birthday, I figured it was a great day to reflect on the journey and see how to go from here.

How is it going?

I tried to nail every goal I set last year, while I smashed some of the goals and performed well on some others, some of the bigger goals did not play out so fine. 

I am yet to develop a community of 10, 000 entrepreneurial minded people and Gistcaster is far from working well enough for me to open up and do the massive push I want to.

I take solace in the fact that we performed extremely well in other micro goals. Out of nowhere; we built 2 highly engaged and interactive community in the space of a year. Even if it is not 10, 000 man strong. 

It all taught me to be persistent. Until the goal is achieved, we have to continue trying to find a way. 
Our training and discipleship initiatives has been opened up to more people and we are able to impact a lot of people in short time. The Qahal is really taking shape!

Overall, I am in a much better position than I was when I last wrote my checkpoint in 2016.

I ended up rebranding GYB into Morebise Wealthy Network, and the Digital Jobs for Ikere-Ekiti Youth initiative is looking good as we have managed to generate more awareness about what we are trying to do and creating anticipation about our next moves.

This year, we attracted attendees from neighboring cities and states for our workshops and seminars and interned several attendees, helping them to further master acquired skills.

One thing that really moved the needle for me this year has been my digital marketing skills. I invested a lot into strengthening my skills in that regard early this year and it paid off big.

I do not think I have cracked the pot open yet, but the feeling is great.

I had to exercise some caution though: marketers tend to play a loose relationship with the stark Truth and that is one boundary I will never cross. So, I take what I am comfortable with and throw away the rest.

I am not an information marketer. I transform people by subjecting them to training and discipline. See?

Anyways, I have certainly experienced a great leap all around… and now, I must do more.

Looking ahead

Personally, I am focused on developing a stronger character, integrity and excellence going forward.

I have proven I can be consistent in my work, I am “very stubborn and quite arrogant” – nothing more to see here. I also gave up on the conventional focus several years ago and it is working for me.

By conventional standards, I am not focused and I intend to keep it that way.

However… I realise that you need a strong character and high level integrity if you will last long on this path I have chosen.

So, I want my words to be my bond.

I want my words to carry power.

I want my words to mean something.

If we add work to our agenda. It must get done, not to be shifted!

Oh! when will I become like the Lord… He declares what he wants and then sets out to work it out… without excuses.

Men will make more progress when we also declare what needs to be done and then set out to work it out.

I want to be a man of my word.

This new year, one of the most important things for me to do is to grow our community.

I must grow my following and expand the community.

I have a message: “Wealth creation through inventing and innovating and executing ideas excellently”. I realise this message is important because it seems to me that it could be the key to destroy poverty once and for all!

I want to grow a following of at least 100, 000 people over the next year. I also have managed to actually break this down a bit into how fast I must grow every month.

I have taken a final decision with regards to #TMP, it will become a weekly affair.

I have to work harder on my Facebook page and YouTube channel, using them as a vehicle to push into the hearts and minds of new people.

I am also *completely* focused on growing our 3 major platforms:

Wealthy Network: training, empowering and creating opportunity for every member. I am flirting with an idea I call Wealth Builder… a system that will help people to build lasting wealth.

It is all still quite fuzzy, but basically… you will be able to save your money and then grow your money through positive peer pressure, proper education, empowerment and investment opportunities.

CloudPitcher: Working with Entrepreneurs to start, run and scale their companies online. This is my major cash cow and a conventional business.

We have developed a couple of marketplaces here and will do more in this new year. We kept YangaExpress shut down as we ended up deciding to retool OneCrier into a life changing downloads marketplace.

For me, I felt digital downloads is a no-brainer. A low hanging fruit I can quickly grab and then scale up.

Gistcaster: my location based information and interaction system that has been my obsession since 2009 or so.

We actually have beautiful plans for this, but the route we are taking is quite a slow one. Age has slowed me down… I mean that in a good way.

Growing a project like Gistcaster takes a lot of patience and contentment. I have developed both traits.

These things are not easy, but that is fine. Some of us are just cut out to take things hard, so that billions of others can take things easy. 

So, 2017 was not the breakout year we were waiting for, but I’ll just give it another go! 

I have a feeling that this new year will entail a lot of work that will result in a very dramatic result. 

I just remain cool, calm and pressing forward with greater determination. 

My super power might be that I mean things I say and never never give up! 

I am Ade – kankun – mola – nrewaju, son of Olanrewaju Morebise

Happy Birthday to me! The Inveterate Schemer!

P.S.

I have nothing to say about family and relationships this year, but when I write up my checkpoint next year (If God permits me), I am sure I will have something zabar to write about.

 


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Pricing like a winner

Approach pricing like a winner, not a loser.

Losers give no real thought towards their pricing, and so, when the client asks for rebates and discounts… they start the down spiral.

I have always advocated that you never, never, never position yourself as the cheapest in the market. No matter how low you go, there is always somebody ready to go lower than you can.

The truth of the matter is that quality service can never be rendered at cheap prices. It is rare for something to be cheap and of high quality at the same time.

So, before you settle for your price.. think deep about it.

Pick your own price and stick with it.

You can offer rebates and thoughtfully discount for loyal clients, but on no occasion must you allow some clients bully you into lower fees, especially if you are confident you will deliver high quality results.

Do not quote some crazy price upfront, I like to think that is been dishonest.

Pick your price; a price you can defend before God and man.

No client worth working for is interested in the cheapest price. They want competitive pricing for the incredible value they hope you can add to their life.

 


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How we do what we do…

One of the greatest business advice I ever got was that “find out what you really do and commit to it. What you do might never change.. but you will constantly be evolving how you do it” 

This is key. 

Most businesses always start with the best technology available, only few is able to truly keep up as technology changes over time. 

You have to remain among that few! 

Evolving everyday, learning and growing… 

Trying out newer and more efficient ways to deliver what you do. 

If you are in the transport business, you are fine. However, if you keep thinking you are selling cars… you might be in trouble.


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The secret behind Mark Zuckerberg success at Facebook

The real challenge for any Entrepreneur is whether they can keep growing at a pace that keeps them and their business relevant in the long run. 

Some Entrepreneurs can start a new venture with much fanfare, but a few years in and they are burnt out. 

Nothing new to offer. 

Mark Zuckerberg is actually exceptional in This regard, it’s not every time you find a person who can start something and learn fast enough to grow with it… and continue growing with it. 

Most people just won’t grow up as their business is growing. 

When it becomes obvious your lack of skill is holding back the company, the honourable thing is to quit, isn’t it? (The silly thing is to sit tight and strifle the company growth!)
This is why as a Smart Business Builder… you must constantly be re-inventing yourself! 

Find all your limits… 

Then break them. Every single one of them. 

Keep learning. Keep growing. 


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When the whole world goes mad…

When the whole world goes mad, keep your sanity.

When everybody compromises and things go haywire, keep standing.

Some scammer, spammer or unethical business man might get ahead right now, but they can never succeed in the long run.

The man that wants to win the market (or war.. ahem..) understands that conformity to existing standards will drown him out and make him just like the others: bland, ordinary and to be forgotten.

The biggest upsides are made when you step-up the game.

The temptation to follow suit and be like everyone else is high, but you must not succumb. I have found out that men that cultivated the strength to be principled always win in the longer term.

Like that old saying: “If everybody started jumping off a cliff… would you follow suit?”.

 


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Anybody can create wealth

Anybody can create wealth regardless of their background or origin.

There is no particular gender or race that has a monopoly on wealth. Anybody can do it if they determine within themselves that they want to and then set out to get it done.

The habits that create wealth in abundance can be cultivated by anybody… and this habits are universal.

Whether you are in Nigeria or the United States or some remote corner of the universe; its all the same.

Wealth creation does not depend on your physical location.

Your physical location is largely irrelevant when it comes to true wealth creation.

Creating wealth begins with a mental shift, you have to believe it can be done, before it can become a possibility for you.

If you will experience wealth in your lifetime, you must develop that wealthy mindset first.


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