Pricing like a winner

Approach pricing like a winner, not a loser.

Losers give no real thought towards their pricing, and so, when the client asks for rebates and discounts… they start the down spiral.

I have always advocated that you never, never, never position yourself as the cheapest in the market. No matter how low you go, there is always somebody ready to go lower than you can.

The truth of the matter is that quality service can never be rendered at cheap prices. It is rare for something to be cheap and of high quality at the same time.

So, before you settle for your price.. think deep about it.

Pick your own price and stick with it.

You can offer rebates and thoughtfully discount for loyal clients, but on no occasion must you allow some clients bully you into lower fees, especially if you are confident you will deliver high quality results.

Do not quote some crazy price upfront, I like to think that is been dishonest.

Pick your price; a price you can defend before God and man.

No client worth working for is interested in the cheapest price. They want competitive pricing for the incredible value they hope you can add to their life.

 


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How we do what we do…

One of the greatest business advice I ever got was that “find out what you really do and commit to it. What you do might never change.. but you will constantly be evolving how you do it” 

This is key. 

Most businesses always start with the best technology available, only few is able to truly keep up as technology changes over time. 

You have to remain among that few! 

Evolving everyday, learning and growing… 

Trying out newer and more efficient ways to deliver what you do. 

If you are in the transport business, you are fine. However, if you keep thinking you are selling cars… you might be in trouble.


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The secret behind Mark Zuckerberg success at Facebook

The real challenge for any Entrepreneur is whether they can keep growing at a pace that keeps them and their business relevant in the long run. 

Some Entrepreneurs can start a new venture with much fanfare, but a few years in and they are burnt out. 

Nothing new to offer. 

Mark Zuckerberg is actually exceptional in This regard, it’s not every time you find a person who can start something and learn fast enough to grow with it… and continue growing with it. 

Most people just won’t grow up as their business is growing. 

When it becomes obvious your lack of skill is holding back the company, the honourable thing is to quit, isn’t it? (The silly thing is to sit tight and strifle the company growth!)
This is why as a Smart Business Builder… you must constantly be re-inventing yourself! 

Find all your limits… 

Then break them. Every single one of them. 

Keep learning. Keep growing. 


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When the whole world goes mad…

When the whole world goes mad, keep your sanity.

When everybody compromises and things go haywire, keep standing.

Some scammer, spammer or unethical business man might get ahead right now, but they can never succeed in the long run.

The man that wants to win the market (or war.. ahem..) understands that conformity to existing standards will drown him out and make him just like the others: bland, ordinary and to be forgotten.

The biggest upsides are made when you step-up the game.

The temptation to follow suit and be like everyone else is high, but you must not succumb. I have found out that men that cultivated the strength to be principled always win in the longer term.

Like that old saying: “If everybody started jumping off a cliff… would you follow suit?”.

 


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Anybody can create wealth

Anybody can create wealth regardless of their background or origin.

There is no particular gender or race that has a monopoly on wealth. Anybody can do it if they determine within themselves that they want to and then set out to get it done.

The habits that create wealth in abundance can be cultivated by anybody… and this habits are universal.

Whether you are in Nigeria or the United States or some remote corner of the universe; its all the same.

Wealth creation does not depend on your physical location.

Your physical location is largely irrelevant when it comes to true wealth creation.

Creating wealth begins with a mental shift, you have to believe it can be done, before it can become a possibility for you.

If you will experience wealth in your lifetime, you must develop that wealthy mindset first.


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Of origins and originals

Only the Origin can produce the Original! 

This is why people cannot really steal your idea… If it’s really your idea, nobody would be able to execute it completely, the way you would. 

So… the only person that can bring unique products and services to the market is you. 

However, if you ignore what is original about you, you end up been generic! 

Nobody pays a premium for anything generic. 

Generic is common! 

Generic is everywhere! 

Generic is boring! 

I have recently began to dig more and more into what makes me original. 

I have started looking for ways of adding value in a manner only I can do. 

What is original about you? 


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Trying too hard to please everybody

A lot of people try too hard to please everybody, and it is obviously a recipe for disaster.

A lot of businesses also try to please everybody and also leads to trouble.

The truth is that the day you pick your target audience; those who you decided you really want to serve through your outfit, you have chose to ignore every other class of people out there.

So, do not be afraid of becoming decisive or even controversial *coughs*, it is all good.

At the early stages of your ventures, you have to pick a small niche to serve; the smaller the better! This cannot be over emphasized.

 


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Paid again and again!

It is worth it to figure out how to create recurring revenues from your transactions, so you keep getting paid.

Do not join those who do this whole hit-and-run business.

Think.

Meditate.

Consult others.

Then think some more.

How can you structure your products and business services in such a way that you guarantee long-term results for them, in exchange for recurring (daily, weekly, monthly, annually) revenue for you.

How I applied this: I stopped been a website designer and become something more valuable… valuable enough to expect recurring revenue from clients.

Let me motivate you:

How different would your life be if you had 50 clients paying you #100, 000 every month?

Selah.


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The day following templates blindly embarrassed me

Templates; ready made resources you just grab and use are the best things ever, until you have an experience like mine. 

Sometime ago, we needed to make registration forms for people signing up for our training. 

I thought to myself: no need to fret over this, let’s get a template and use. 

Sure enough, I downloaded a template online, lazily slapped on our name, logo and printed out the copies we needed…. 
Then embarrassingly found out the template I got was lacking a lot of things, basic info we needed where missing. Yikes! Back to square one. 

I was so embarrassed when a trainee was asking where to fill in a particular info and we had to scribble it as a note on top. 

As a young man that has taken a vow to be excellent or nothing. That stung badly. 

However, I also learnt my lesson: never trust a template… no matter the reputation of the template. 

Don’t trust the experts. Always check and cross-check and re-check everything you do. 

Many of the times, when we embrace a template, it replaces original thinking. 

When we fail to embrace original thinking, we have lost our advantage and unique strength. 


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Sometimes, you just have to trust everything will be OK

After all is said and done, it usually boils down to just trusting that all the stars will align and you will come out tops.

I took a huge, huge risk this week and now, it has paid off in a cool way.

I am certainly glad I took the risk, and now… I am just smiling.

Some leaders would keep on calling for meetings and reports and reviews and wear everyone out, rather than take a decision and stand by it.

Don’t be that guy.

We just need to step forward, fearlessly… with the confidence that we can attract what we need. That everything will be ok.


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