Of origins and originals

Only the Origin can produce the Original! 

This is why people cannot really steal your idea… If it’s really your idea, nobody would be able to execute it completely, the way you would. 

So… the only person that can bring unique products and services to the market is you. 

However, if you ignore what is original about you, you end up been generic! 

Nobody pays a premium for anything generic. 

Generic is common! 

Generic is everywhere! 

Generic is boring! 

I have recently began to dig more and more into what makes me original. 

I have started looking for ways of adding value in a manner only I can do. 

What is original about you? 


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Trying too hard to please everybody

A lot of people try too hard to please everybody, and it is obviously a recipe for disaster.

A lot of businesses also try to please everybody and also leads to trouble.

The truth is that the day you pick your target audience; those who you decided you really want to serve through your outfit, you have chose to ignore every other class of people out there.

So, do not be afraid of becoming decisive or even controversial *coughs*, it is all good.

At the early stages of your ventures, you have to pick a small niche to serve; the smaller the better! This cannot be over emphasized.

 


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Paid again and again!

It is worth it to figure out how to create recurring revenues from your transactions, so you keep getting paid.

Do not join those who do this whole hit-and-run business.

Think.

Meditate.

Consult others.

Then think some more.

How can you structure your products and business services in such a way that you guarantee long-term results for them, in exchange for recurring (daily, weekly, monthly, annually) revenue for you.

How I applied this: I stopped been a website designer and become something more valuable… valuable enough to expect recurring revenue from clients.

Let me motivate you:

How different would your life be if you had 50 clients paying you #100, 000 every month?

Selah.


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The day following templates blindly embarrassed me

Templates; ready made resources you just grab and use are the best things ever, until you have an experience like mine. 

Sometime ago, we needed to make registration forms for people signing up for our training. 

I thought to myself: no need to fret over this, let’s get a template and use. 

Sure enough, I downloaded a template online, lazily slapped on our name, logo and printed out the copies we needed…. 
Then embarrassingly found out the template I got was lacking a lot of things, basic info we needed where missing. Yikes! Back to square one. 

I was so embarrassed when a trainee was asking where to fill in a particular info and we had to scribble it as a note on top. 

As a young man that has taken a vow to be excellent or nothing. That stung badly. 

However, I also learnt my lesson: never trust a template… no matter the reputation of the template. 

Don’t trust the experts. Always check and cross-check and re-check everything you do. 

Many of the times, when we embrace a template, it replaces original thinking. 

When we fail to embrace original thinking, we have lost our advantage and unique strength. 


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Sometimes, you just have to trust everything will be OK

After all is said and done, it usually boils down to just trusting that all the stars will align and you will come out tops.

I took a huge, huge risk this week and now, it has paid off in a cool way.

I am certainly glad I took the risk, and now… I am just smiling.

Some leaders would keep on calling for meetings and reports and reviews and wear everyone out, rather than take a decision and stand by it.

Don’t be that guy.

We just need to step forward, fearlessly… with the confidence that we can attract what we need. That everything will be ok.


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Success is coming…

You only succeed when you realise that you can succeed at what you are doing. 

Until that realisation comes to you, you will be in consistent launch mode… hopping from one project to another. 

However, if you realise that you will succeed in your current endeavour, that should motivate you to press on. 

There is this idea that you can quickly succeed by attempting some less daunting challenge. Let me break that bubble for you; it doesn’t work that way… 

I know that from personal experiences. Working on a main project or minor project will still take plenty effort before it works out. 

Success is coming. You can find success in anything you do… work it out with some patience. 


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Can you really deliver more value than anyone else?

If you cannot deliver more value than anyone else – alternative suppliers to your customers… 

…then you should pack your bags and head home. 

This 2017, there are thousands of other vendors out there that do exactly what you do. 

If you will survive in the long term, you must look for how you can deliver more value than others and become the market leader. 


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HOW TO: Give your customers what they really need

Amazon’s Jeff Bezos has not really hidden the fact that his obsession with “delighting” his customers is what has made him so successful.

We have to really offer value to our customers; thoughtfully thinking about them and offering something truly valuable.

It is amazing the number of businesses that does not do this… Unconsciously, they make the business about them and not about the customer.

Any business we do not build with the customer first in mind will not deliver a lot of value.

When we fail to deliver real value, we will not make any impact and our revenue will feel it too.

How to give them what they really need

First, you have to feel their pain. A smart question we need to ask our target customers more often is: “What is your biggest frustration with (insert the problem your company solves) right now?”

This will help us to see things the way they also see it.

Once we can feel their pain, then we need to head out and solve it completely. We must learn to go the extra mile for our customers. They are our tribe members you know?

We must solve all the problems they have and then deliver even more than they expect.

Yes, it is like that infamous politician that promised to under-promise but over-deliver… expect that we will actually over-deliver upon everything we set out to do.


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DO NOT READ THIS IF YOU DO NOT HAVE ANY GOALS

People that actually have goals, review it every single day.

People who are jokers day dream about what they think are their goals once in a while (or anytime they are drunk and feeling high)

To achieve a goal, YOU MUST BE ABLE TO BREAK IT DOWN into chunks of what do I need to do this month, up to what you need to do daily.

What must you do TODAY in order for your 2 year plan to become a reality?

 


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DON’T BOTHER TO READ THIS IF YOU DON’T HAVE FINANCIAL GOALS

You are not so good with following instructions… hehe 

Anyways, I didn’t expect you to. 

I was asking some gentlemen at a training the other day about how long they had to work before they could hit the first N1 million. 

It was a question that called for deep meditation… 

At the end of the day, nobody at the meeting could even set a timeline. 

Very sad! 

Then I started to explain how it could be achieved… in terms of thinking about it. 

Achieving your financial goals is as simple as calculating how much work volume you need to process. 

For example… if I charge an average of N10, 000 per business transaction… then I need to complete 100 transactions. 

So… instead of thinking I am looking for a vague 1 million… 

I now just need to think of how to process 100 transactions within one month. 

That’s a good way to think about the whole millionaire thing.


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