Approach pricing like a winner, not a loser.
Losers give no real thought towards their pricing, and so, when the client asks for rebates and discounts… they start the down spiral.
I have always advocated that you never, never, never position yourself as the cheapest in the market. No matter how low you go, there is always somebody ready to go lower than you can.
The truth of the matter is that quality service can never be rendered at cheap prices. It is rare for something to be cheap and of high quality at the same time.
So, before you settle for your price.. think deep about it.
Pick your own price and stick with it.
You can offer rebates and thoughtfully discount for loyal clients, but on no occasion must you allow some clients bully you into lower fees, especially if you are confident you will deliver high quality results.
Do not quote some crazy price upfront, I like to think that is been dishonest.
Pick your price; a price you can defend before God and man.
No client worth working for is interested in the cheapest price. They want competitive pricing for the incredible value they hope you can add to their life.
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