The one reason you are wasting your marketing resources

ByAdemola Morebise

The one reason you are wasting your marketing resources

…is because you do not know your customers and what they really want.

Many startups burning through venture capital just keep on using bruteforce methods to try to win some more market share, however, I am convinced that they do not really know their customers and what those customers really want.

If you do not know your customers, what drives them, their likes, dislikes and all, you are more then likely to completely misunderstand them and miss the mark in all your marketing.

It is not about how much money you have to spend on marketing, it is about how well do you know the target audience?

This is why many find success when they build businesses around pain-points they personally had. In this scenario, you really understand the customers and hence, how to get them in.

REFLECTION

How well do I know my customers?

ACTION

Get up close and personal with your customer base, what do they really want? Cut the wastage!

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Some Facebook Shareholders want Mark Zuckerberg replaced with an independent person as Chairman of Facebook (Mark should just be CEO).

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About the author

Ademola Morebise administrator

Ademola Morebise is an Inventor by Night, Business consultant by Day and a Teacher in between. He writes the #TMP daily devotionals for upwardly mobile professionals.