Build a brand. Thats all.

ByAdemola Morebise

Build a brand. Thats all.

If I stepped into an electronic shop today and find a TV set branded GOOGLE TV for sale, I would probably buy it without much questioning (ofcourse, after googling to ensure it not a chinese prank).

I would do these simply because I have grown to trust the brand: Google over the years and they have also been able to maintain quite an impressive run.

I have realised that that old saying that “a good name is better than silver and gold” is very valid and potent. The most important thing to ensure longevity of a business is the brand power. If you can build a powerful brand, you are set.

Great brands survive generation after generation.

Coca-Cola has remained relevant since forever, it will not be easy for any other player to operate on Coca-Cola’s turf. Virgin group, another great brand tried it and got burnt.

Perhaps, this is why NOKIA 6, the first Nokia branded smartphone in about 3 years or so sold out within 60 seconds of its first flash sale. Yes, the market is hungry for a Nokia phone! Who would have thought?

Concentrate your forces, build a brand. Then leverage the brand to do other things… perhaps I might be shopping your TV products soon!

REFLECTION

Do you have a brand or you are just hustling day-to-day? What do you have a reputation for?

ACTION

Your brand will outlive you and your children if you do it right. Concentrate, build a brand.

About the author

Ademola Morebise administrator

Ademola Morebise is an Inventor by Night, Business consultant by Day and a Teacher in between. He writes the #TMP daily devotionals for upwardly mobile professionals.