Monthly ArchiveDecember 2016

ByAdemola Morebise

Business in the open market

One reason many Nigerian business powerhouses cannot thrive outside Nigeria is because the people running those businesses do not know how to run business in an open market. A place where the forces of demand and supply, the market forces are allowed to run free.

Are you really a business tycoon if you cannot thrive except you have concessions and enjoy some largesse from the government?

If you are serious about running business at a global scale, be equipped with an appropriate strategy. We should stop thinking we can always bend the hands of the government to skew the playing field or tilt it to our favour.

Many big Nigerian businesses cannot survive outside the country, they cannot even thrive in Benin Republic! They are not built on real business tenets, they are instead built on lobbying and greasing palms here and there.

The Nigerian public was able to shut down the ridiculous plan to impose a “data price floor” that would have seen MTN have to double its data tariff prices. Where is the sense or strategy in forcing Glo to more than triple the prices of its data offerings?

We need to be more concerned about the ones we never even heard about. There are many shady and questionable deals like that been brokered everyday in the higher echelons of Government, skewing things so that their chosen people can succeed in business. Crazy.

Until we all learn how to do business in a truly open market, we can never arise and become more than just local champions. We can never come up with real innovative and breakthrough ideas.

***Glo currently retails data for much cheaper than MTN, yet I remain a loyal MTN customer. Etisalat data plans remains relatively expensive, yet they still have subscribers. The NCC and the Nigerian Government should stay out of this.

Let the best team win.


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