I once asked myself if it was compulsory to be shrewd inorder to be in business.
The answer after much thought and consultation was a resounding YES!
Now, of course, we are meant to operate with high levels of goodness, integrity and excellence, but we can never expect everyone we meet to repay the gesture.
If people find out you are Mr. Nice Guy, they will swoop in to see how they can exploit you.
To run your business in the real world, you must learn to protect yourself from people out to cut you up and then eat you! People will fight you physically and spiritually, trying to throw you under. (They are real, I assure you!)
Want to stay in business? Grow some thick skin and add some shrewdness into the mix.
Perhaps you should be asking yourself: am I too nice to be in business??