With so much noise out there, so many voices vying for our attention, when I finally listen to what you have to say, how do I know you are not fake?
With “experts” popping up left, right and center, how do we get to stamp our authority? Convince prospects we are the better side? The best deal?
One way out is by turning to content marketing. I believe I will prove myself over time if I keep talking about the things I do and the problems I solved for my clients and customers.
We will start to believe you might be the real deal when you can display some form of consistency, not wavering or going back and forth.
Watching The World