Monthly Archive December 2015

ByAdemola Morebise

Choosing a life route

Sooner or later you have to choose your route.

The way I see it, you can either build your business the natural way, the negatively spiritual way or the positively spiritual way. What you should understand is just that if you build it the natural way, you are subject to much stronger forces more powerful than you.

Your Choice.

ByAdemola Morebise

Doing good stuff

I appreciate gifts any day of the year. Of course, who doesn’t?

But a gift handed me on a random day in April or July wows me much more than a gift handed over during this holiday season. I also think such gifts are more thoughtful.

I do not think it is appropriate to only do acts of kindness because that is the designated season. I think we should do it by default. Its a great way to live, showing kindness to people who can never repay in a thousand years; just pouring it out and pouring it out.

Acts of kindness delivers a feeling money can never match.


Watching The World


ByAdemola Morebise

Banning Whatsapp in Brazil

A court actually ordered a ban of Whatsapp in Brazil. The decision got overruled at a higher court, but still it causes us to have some concern.

Unlike the earliest communication tools of the digital era, things like email, WWW, SMS and the likes, nowadays, our tools are just too closed for comfort. If some crazy hacker woke up tomorrow morning and destroyed all Facebook data and back up data across the world, I would lose all the memory I had built up there over time.


I am a long fan of keeping things open. I know we need to monetise these things and get to announce how we are now billionaires and then, in order to stay ahead, we need to keep the technology behind our work super secret. However, we need to re-evaluate and re-think about some deeper things: If Whatsapp or BBM gets banned in Nigeria today, it would disrupt a lot of things, but it should not be like that.

Can we do better??


ByAdemola Morebise

At who’s risk?

I just hate it when I get to the bank and the safety deposit box reads: “items deposited at owner’s risk”. What a cheap way to get off the hook!

I cannot go in with my valuables and ensure they are safe because of your security policies, yet I keep them with you and you say you cannot completely guarantee I will return to meet everything in perfect order. I think banks in particular and other companies in general can do better, much better than that.. We ought to be fully able to guarantee our customers that we got their back and that we got them covered regardless of the cost to us.

This is a key aspect of branding.

We need to realise that branding goes beyond just designing a breath-taking logo and picking cool words. You have to be ready to deliver upon the promises you peddle around, regardless of what the cost is to you.


After years of procrastination and dulling myself, we finally acquired a bulk SMS website early this year,

We worked hard and started turning things around on the website. However, there was a major issue which personally bugged me about the website. The issue I had was that while I was ready to take the risks for our customers, try to guarantee that all messages sent through our bulk SMS website was going to get delivered. Our gateway partner on the other hand didn’t share such values. He believes that bulk SMS services should be at sender’s risk, and so, whenever our SMS gateway went offline and SMS credits got wasted, he expects our customers to simply go and try again.

That felt like nonsense to me, and so at our own end, we ensured we refunded SMS units to customers who had delivery issues with their messages.

Its like Whatsapp failing to deliver my messages and then tell me “Hey guys, its a free app! We try to deliver your messages when we can else, just try again. It is free, right?” This thing is a matter of brand integrity. I strongly believe that I, my team and the company is headed for bigger things and if we cannot run a simple bulk SMS website for a few years with our integrity unstained, how will people trust us enough when we introduce new products and services?

The reason Dangote Group can introduce Dangote Computers and start selling laptops tomorrow is because of the brand the company has developed behind the Dangote name over the years. That is the power a brand can have, but we can easily lose track of such heights when we fail to act responsibly and do the needful.

About 2 months ago, I made my decision and we started working on a new bulk SMS website that could better deliver on our promises to our customers. We secured new partnerships and a new gateway that guarantees 99.9% delivery as opposed to’s 80% delivery rates.

I am thrilled as we begin to market our bulk SMS solutions to companies, businesses, churches, schools and other organisations under our new brand:

…and everything is sent at Omnific Works’ risk.


A special offer

As a #TMP reader, I want to make you a special offer: You have the opportunity to buy any quantity of bulk SMS units at just #1.24/unit.

ZabarSMS sends at 1 unit = 1SMS, no scamming.

Your SMS units NEVER EXPIRE, use anytime you like.

This exclusive #TMP readers only offer closes on December 22, 2015.


ByAdemola Morebise

The 2015 e-commerce market trends in Nigeria

Kaymu Nigeria has released a white paper titled; E-commerce in Nigeria: Market Trends and Consumer Behavior where they researched on the purchasing habits of e-commerce consumers in Nigeria.

The paper is worth taking a look at, you will find it here. 

Ok, maybe a teaser. The 5 most popular product categories are:

  • Fashion (women fashion, definitely)
  • Jewelry and Watches
  • Mobile phones and tablets
  • Health and beauty
  • Home and Kitchen appliances

You could also guess that more people are using their phones to shop (69%) than desktop (31%).

I am a big advocate of gathering facts and using the data to make informed decisions.

We should be sending Kaymu a bottle of wine for choosing to make their research results public.


Watching The World


ByAdemola Morebise

Outside my comfort zone

Before stopping in your tracks, before conceding defeat, have you really given it your best shot?

As most people soon find out, nothing of note usually happens inside our comfort zone or convenience. People who make things happen usually have to do so at some cost. I do not necessarily mean cost as in money, but costs as some sacrifice that needs to be made.

The key to not giving up too easily in pursuit of a goal, is by been willing to keep pursuit even if it takes us outside our comfort zones. A little discomfort is good for the soul afterall.

Great things of life rarely happens inside our comfort zone.


Watching The World


ByAdemola Morebise

First things first

Most people be working on startups. Work on yourself, then build a startup.

Many guys after attending seminars here and there want to become conference speakers. Get out into the real world, do some real work then come back to speak at conferences.

How do you really intend to run a tech driven company in 2015 and beyond, yet you are clueless about how the internet and social media works? You barely know what it even takes to put together a website. You cannot even write a line of code to save your soul. You cannot give what you do not have my friend. You have to first do the needful.

Develop yourself first – go for training, sign up for apprenticeship – then you would be ready to build tech startups, in fact, it would roll out of you effortlessly.

ByAdemola Morebise

Building a brand is hard: the OneCrier story

Over the course of this week, I was nudged by the Spirit of God to study chapter 3 of Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Don’t (that wonderful book written by Donald Trump and Robert Kiyosaki). The chapter 3 talks a lot about branding; building a powerful brand.

The more I read the book, the more I saw how messed up my own brands were. A brand is not the logo, its the public perception of our offerings. This morning, the Spirit of God asked me a question: why is word-of-mouth referrals not working for OneCrier? (Unlike its ancestor, the original g160).

That was when I started to see the massive flaws in OneCrier’s branding.

I went back to the drawing board, what are OneCrier’s values? What are we supposed to stand for? It was time to check out Omnific Works’ values since that’s where we derived OneCrier from.

Now, Omnific Works has 5 pillars that governs everything done:

  • Innovation
  • User centered design
  • Competence
  • World Class
  • Integrity

Of all 5 values, OneCrier had only 1 (innovation) going for it, we had ignored every other thing. I was stinged; OneCrier sucked afterall!

I immediately got to work, we started by switching the tagline from “Announce Anything Anywhere” to “keeping you alerted”, the former one was not user-centered. We then crafted a new brand promise: “Our promise is to ensure that you will always tell someone else about us because we will always alert you about events that matters most to you”.

There you have it, but this is merely the 1st phase. The next phase is the toughest and that’s where the greater challenge lies: delivering on this promise! Jeff Bezos of says a brand is like a reputation for a person. You earn reputation by trying to do hard things well, this is why great brands are so rare, it is very difficult.

We now have a new promise to deliver to our users and we will work hard towards fulfilling it.

Adapted from my diary entry on February 22, 2013


OneCrier in 2012-2014 was a city-based, spam free town crier that sent users info about events coming up around them that they would be interested in. OneCrier got converted into an entertainment and lifestyle brand in 2014.


ByAdemola Morebise

Playing to win?

Are you playing to make money or playing to win? The reason you do the things you do is even more important than the things you are doing.

If you are playing to make money, you become obsessed with ‘milking the cow’, squeezing out all the money you can. If you play to win on the other hand, you obsessively build better products, make better choices and drive forward. And as history shows us over and over again: it is the best products that bring in the most profits in the long run.

In retrospect, playing to win is what has made Facebook such a massive hit today. Yahoo! on the other hand is nowadays playing to make money, there is no fire or drive to win anything in that company again.

ByAdemola Morebise

Everything you ever wanted

Everything you ever wanted is on the other side of fear! Some friends of mine recently concluded that people are afraid to make money.

With so many opportunities out there for the taking, so many businesses to start and grow ‘on the other side of fear’, people are just too scared, too timid to do anything serious.

And so, they go look for a job instead.