Some people want to start business, but they are not willing to start small and so they die trying to start big. The way I see it, if you are so poised to start big or die trying, then you may as well die… It just might not happen.
A business is just like a baby, when a baby is born, your expectations of such a baby is little, it does nothing more than sleep throughout the day. Then gradually, she starts to crawl, she starts muttering “Da-da”, then finally after a while she starts running around the house and getting things done.
It has got to be one step at a time.
When you start a business and you keep dreaming big big, you cannot appreciate the trickles that you would be receiving initially. Yet, it is important you start small so that you can LEARN from the process and get better and grow bigger, every single business empire you can see today started from where you are right now: ground zero.
The other day, I was explaining to someone that needed a business idea that starting a cement retail business was one business that could start with little money (around N20,000) and the look on his face was awkward. As far as he was concerned, to start a cement business requires renting out a big warehouse and stacking up trailer loads of cement. As far as I was concerned, starting a cement business requires buying 10 bags of cement and selling it higher than you bought it, then you build contacts and reputation over time, scaling up from 10 bags to 50 bags to 500 bags and then the warehouses and factories would arrive.
That seems to be the way the world has been wired. If you cannot start from a small place, then go and look for a big job in a big company. We would not think less of you for doing that and there is no shame in doing that either.
Watching The World
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