Monthly Archive April 2015

ByAdemola Morebise

Creative muscles

I agree with the school of thought that says everybody is born creative. We seem then to lose our creativity as we begin to grow older.

It seems to me that the older we become, the less creative we are and this seems to be because we stop exercising our creativity. Like any other endeavor, the more we try to be creative, the better we get.

Start doing creative acts more often and you will experience a creative boost.

You can start with an early morning task, something like: writing a poem every morning or drawing something every morning. You will observe your skill level go from really wacky to mediocre and then to intermediate and then slowly you will observe that you are becoming good at this thing… You finally become awesome.

Your constant practice has developed your creative muscles. You start performing at a new level.


Watching The World


ByAdemola Morebise

Ideas from above

Ideas come from various sources, but I prefer to optimise for ideas that come from above. Such ideas are usually superior in concept and they usually stand the test of time.


“For whatsoever is born of God overcometh the world. And this is the victory that overcometh the world, even our faith.” – 1 John 5:4

It says WHATSOEVER, that is anything at all that we can trace its origin to God already has the potentials to overcome the world. What we then need to do is to build up our faith to get it done.

I have also observed that God given ideas are resilient, they have the life of God, they can never die. They only become better, bigger and bolder… Many of such ideas that I did not work on due to fear or whatever excuse I choose to cover up usually makes a return, gently nudging me to kick off the ideas on a serious note.

I think it is very much worth it to prayerfully seek out an idea from above, it will change your life forever. It has certainly changed mine. I know we usually have a ton of ideas on our mind anyway, but it seems to me that it is way better to execute ONE idea I am sure I have God’s backing to do than execute 15 ideas that are products of my limited and myopic mind.

ByAdemola Morebise

That was obvious

The more obvious a business opportunity is, the less money you can make from it. (if it is so obvious, then anybody can pick up the business and clone you in days…)

That is why I suspect that very soon, there will be more makeover artists than faces to makeover, more internet marketers than people to market to. And more shops than buyers.

Everyone wants to do the obvious.

Dig deeper and carve out something serious for yourself.


ByAdemola Morebise

Good problems

Scaling up your website to handle the 1 million visitors you are getting every hour.

Sorting through the 1,000 candidates that applied for a vacancy at your startup in order to ensure you get the best person.

Planning how to open the 20th branch of your company in South-Eastern Nigeria and expand into Kenya.

Having so much work to do that you have not enough capacity to handle it.

Staying up all night to decide if you really want to consider the partnership offer from BigCo or go completely head-to-head against them.

Make no mistake, every level in life comes with problem. There are starting pains and growing pains every business must handle, even when you get big, you still have problems to solve.

A lot of people pray for a problem-free life, you probably should not.


Watching The World


ByAdemola Morebise

Users or Customers?

Anybody building a digital service, maybe a social network, messaging tools, or a CRM app needs to answer a vital question early: are you going for users or customers?

A Customer is a person (or entity) that rewards you financially for services rendered. A User is a person (or entity) that well…. uses you. Many new digital businesses mix up both classes, but you should not be fooled.

You need to decide early how you intend to make money from the services rendered.

If you are a bootstrapped business, you have to acquire paying customers from day 1. If you have raised funding from investors, it usually allows you to play with users for longer.

But if what we are really building is a business (and not a user focus group experiment) and one characteristic of a real business is the ability to make money, real money for its owners, then I do not know why many people create businesses that have no revenue plan and then wear that as a badge of amour.

Why acquire users when I can acquire customers?

Read up: How the internet killed profit


ByAdemola Morebise

Women and our motivation to start

So, the following message came in from a #TMP reader:

“Mr. Morebise, I have a problem, I want to create a web app but I am not just inspired to start, any ideas on what to do?”

Of course, I had a theory and an idea. That is why he asked in the first place, right?

My response:

“Women are great motivators especially if they buy into your idea, therefore I think you should share the idea with a female friend or a significant other who understands the concept, appreciates it and buys into it.

She can then NAG you until you finish the project :D”

I do not think it gets any harder than that. History is filled with a lot of amazing tales about incredible things men did after been motivated a woman – their mum, wife, girlfriend or an ex!

While I do not know how authentic the Facebook story is, legend has it is that a woman provoked Mark Zuckerberg to create Facebook. Away from fan fiction then and on to reality (something we can verify for accuracy before I start sounding like those motivational types):

In August 1888, Bertha Benz, the 39-year-old wife of German engineer Karl Benz, made history when she became the first person to complete a long-distance trip by automobile. The trip helped popularize Karl Benz’s latest invention—and likely saved him from professional and financial ruin. That invention is what led to Mercedes Benz, one of the top car brands in the world (Read full story, click here). God knows I want such a woman, scratch that – God knows I NEED such a woman to “wife” me.

A significant other or a female friend who buys into what you do can really assist you with motivation to go on, help you refine your ideas as she will think about the whole thing in a way you never could. I have such a friend and she is very invaluable to me.


Watching The World


ByAdemola Morebise

The first step to solving problems

The first step to solving any problem is to understand it. Funny how many of us skip this very first step.

How on earth do you really expect to solve a problem you do not understand? Are you counting on blind luck and the likes? Or perhaps you are one of those who experience “unexplainable flashes of ideas”? (Good luck with that)

Everyone is trying to act quickly, and too often they run out to solve a problem without fully understanding what problem they are trying to solve. This then actually slows things down in the long run.

For the rest of us, taking the time to really understand what exactly is the problem always pays off. Once a problem is properly understood, creating a solution that works is usually a simple thing.

The only reason it looks complex right now, is because it has not yet been understood.


Watching The World

  • If you are about to purchase a laptop (or know someone who is), it might be helpful to check out my 2015 laptop buying guide.
  • Most results from Saturday’s Governorship elections have been announced, take a look.


ByAdemola Morebise

Go slow to go fast

Everyone would love to move a little faster than they are currently going and to achieve this, the first line of action is usually to throw more money at the challenge: more ads, more staff, more equipment etc. But more often than not, throwing all these resources into the mix does not guarantee more speed.

Then it dawned on me;

To go fast, you need to move slowly initially in order to figure things out first. Do a thorough plan, take your time. It is a paradox of sorts, reducing speed to gain speed.

When most of us decide we want to go a little faster, we are usually frantically looking for the things to start doing. However, it might be more productive to look for the various things we are currently not productive at all or not so productive and stop doing these things, freeing up more time that can be properly channeled into something else.

We have to take as much time as is required to just sit still, not doing anything obvious and just slowly working out a plan that will then give us a big boost. And trust me, these things take time to figure out. (Which is why most people simply pump in more money)


Watching The World


ByAdemola Morebise

Finding your center

Everyman has a “core”, that something (or some things) that unite your spirit, soul and body. That thing you would really want to get done regardless of the cost. Something that keeps you up at night, something you can become really great at.

I do not think anything can fire up a man more then real passion.

True greatness seems to come when we connect within and reach deeper. That is what can truly fuel us to a level only very few people ever attain. Finding your center is what breaks you free from the evil clutches of money and material possessions.

I am not saying having money is not a good thing, I plan to accumulate loads of money, but I would never be defined by it. My passion is not in amassing money, I live for a reason far more important than money.

If you go about business without finding your center, your core, the best you can be is good, not great.


ByAdemola Morebise

Man of the masses

A successful business man has to be a man of the masses. A person in-tune with the needs of the masses, a man who can genuinely identify with them and really see things from their own point of view.

People and problems are Siamese twins, you can never separate them; anywhere you have people, you are sure to have problems too and finding problems is a good thing also, because building a business around a problem people know they have is a great thing.

I have observed that it is easier to sell drugs and health related products because people take their health seriously and will not be willing to postpone such a purchase, selling the idea of building a website on the other hand requires more heavy lifting as you have to prove beyond any reasonable doubt that building a website will solve the problem of attracting new customers.

A man of the masses is the man who can spot business opportunities in the mass market and has the guts to execute.

I would like to think I am a man of the masses and hence, I can easily execute business ideas because of my proximity to the poor folks out there. I can relate with them and build things they would actually need.


Watching The World