The Business Founder’s journey

A Business Founder has to embark upon a journey, a journey of capacity building and key knowledge acquisition. What kills businesses is not always lack of funds, most times businesses perish for lack of knowledge – the owners do not know what to do and so they start doing the wrong things.

Many people do not think this is important, we will just hire experts, pay them and tell them what to do. As brilliant as this sounds, here is the challenge: they are experts in their own field, they are not experts in your idea. You must know enough to work out your idea in great detail before you engage experts to tie up lose ends for you.

Are you prepared to acquire the knowledge needed in order to be transformed into the person that can run this business effectively?


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