If you cannot beat them, you change the playing field.
Change the dynamics of the game and you have won. That is what innovation or shady business practices does for you; it changes everything and forces your competitors to respond. Obviously, we favour the innovation route around here. Shady business meets it end sooner than later, while the innovative ones wax stronger and stronger.
Apple did not try to build a smartphone that would beat the BlackBerrys and Nokia Communicators that were in vogue then. They changed the playing field when they introduced the iPhone.
If you cannot beat them, do not join them. Change the playing field, think up cool and witty innovations that will disrupt the whole thing.
Watching The World