These days, we rarely find businesses who do real marketing. What most people do nowadays is around the grey area of spamming. All businesses seem interested in doing nowadays is just to get word about themselves out there, using any vehicle available.
I think it is a small-minded way to go about business. Real marketing; authentically connecting with our target audience, the ones we set out to serve initially helps our businesses and organisation develop a more tactile plan that can better succeed. Spammers do not have the patience to develop such a relationship.
Real marketing, not spamming is what can deliver real customers to us over the long term.