Monthly Archive February 2015

ByAdemola Morebise

Let the dead bury the dead

“Let the dead bury the dead” – Jesus Christ (Luke 9:60)

Jesus Christ said a lot of things people find offensive. This statement is one of them and today, I am interested in zooming in a bit.

What does it mean for the dead to bury the dead?

It is actually pretty simple and straightforward.

Let the dead bury the dead while those alive build an ark to ensure man’s survival.

Let the dead bury the dead while those alive build pyramids to save food for the famine ahead

Let the dead bury the dead (er… actually go for a census) while those alive witness the birth of the messiah!

Let the dead bury the dead while those alive go about developing the kingdom of God

Let the dead bury the dead while those alive are making plans and taking actions based on what God reveals to us through his Spirit per time.

The phrase let the dead bury the dead in this context means everyday people doing everyday things, ordinary things people do everyday. Things like parties, weddings, funerals, census, elections, hangouts, and birthdays all certainly qualify.

So, while people who are spiritually dead go about business the way it has always been done, upholding customs and traditions the way it has been done for centuries, people who are spiritually alive and in tune with what God is doing should really focus on what has been entrusted into their hands.

No time to go burying some dead. There are lots of “dead” people around that can execute such tasks, freeing you up for the more important things.

Let me rewrite that:

No time to go about executing some ordinary, trivial task or assignment, there are lots of ordinary people who can do that! Some of us need to be freed up to focus properly on the things that are most important to the future of everyone.

Therefore, I conclude that we should not concern ourselves with what dead people are doing, we should focus only on what we are doing.

Selah

 

ByAdemola Morebise

On acquiring ICT skills

ICT tools have increased our productivity by making things work better, easier and faster. This is why acquiring ICT skills is a very smart thing to do, probably the smartest thing to do. (ICT actually means Information Communication Technology)

I firmly believe that these days, anybody smart enough to figure out how a computer works can also make a decent living out of it.

When we talk about skill acquisition, I think it is best to acquire to ICT skills as opposed to non-ICT skills. Non-ICT skills are cool, we have to eat, wear beautiful beads and clothes but for the person optimizing herself for the future, ICT is the way to go.

ICT cuts across virtually every field out there. It is redefining the nature of what we call work. And sure enough, computers are now inventing new types of food (you should google “IBM Watson cooking“), designing clothes and when 3D printing technology matures enough, we will design and print our clothes ourselves the same way we print our documents today!

If you had the chance now to choose whether to get ready to help people design and print their clothes or do it the old way, which would you choose??

ICT is very vast and broad, as such there is practically NO LIMIT to its applications.

YOU CAN NEVER GET TO THE PEAK OF YOUR CHOSEN CAREERS WITHOUT EMBRACING ICT

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Watching The World

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ByAdemola Morebise

Sales and Marketing ONLY

A lot of people advise Entrepreneurs to focus only on sales and marketing. In obedient fashion, Entrepreneurs also only develop skills in sales and marketing, ignoring every other aspect of the work.

I honestly think advising people sales and marketing is all there is to a business is simply wrong.

Every now and then, I run into brilliant people who have this brilliant idea for an app or a website and they are convinced they will become very successful if they can get it done. the only challenge is that they are only interested in marketing the platform and not building the platform. I once asked one of them the obvious question: how do you market a product that has not even been made? And so, they keep looking for a team of very ambitious, visionary people who will help them build their idea.

You might be thinking this only applies to digital businesses. No. It cuts across everything.

More people will make greater advancement in their business if only they actually understood how it works as opposed to simply understanding how to market it.

 

ByAdemola Morebise

Favour shop

More and more people need to realise that they are not doing anyone a favour by running a business.

The customer is the most important entity in any business and hence it is very important that they are treated as King at all times.

The temptation to hit and run is really high, but smart business men do not do hit and run. They hit you, gather feedback and hit you harder. Wise businessmen have learnt over the years that it is much easier to sell something to someone who has bought from you before than a new customer.

A customer in your hand if treated very well is worth a dozen.

You treat your customers well and they become your walking billboard, ready to recruit new people into the fold.

This strategy is at the heart of Amazon and Virgin group. Jeff Bezos at Amazon makes it clear that his passion is to delight his customers as much as possible and offering lower prices, yet continuously making the services better and better is one brilliant way Amazon is going about it. Richard Branson at Virgin Group makes similiar arguments, he says if he does a good job at Virgin Altlantic, you would also like to bank with him at Virgin Bank, and patronise his other companies.

I then do not understand why various companies, Nigerian telecommunication companies in general somehow think they are doing me a favour by offering telephony services that are for the most part crappy. I still maintain my stand that if by some miracle, a new Telco opens shop today and demonstrates that they really care about their customers, offer good services and actually protect us from the 100 spam SMS and calls we receive everyday. It should be game over for the current players.

People should not patronise your business because they have to, they should do business with you because they want to.

If you cannot put your customers first and delight them, then perhaps you should close shop and go home. When you are running a business, run it properly, you are not doing anybody a favour.

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Watching The World

Numbers

136: Nigeria now has 136 million telephone subscribers ( as at November 2014, and it is still growing…)

Sharing The Morebise Post

To share today’s post with people you feel might need it:

  • Just use the forward option inside your email app and forward to a functional email address. (It is usually the straight forward looking arrow icon)
  • Click the link below, the one labeled as: “view this edition on our website”. That takes you to our website from where you can share to Facebook or Twitter, if you do this on your mobile phone, your phone browser (not the website) might have share buttons also that can share to Whatsapp and other messaging apps you use
  • If this was forwarded to you, head over to http://themorebisepost.com to subscribe (it is still FREE)

 

ByAdemola Morebise

Plan B

In business, it is always a good thing to have a plan B.

What if all the tools and services used in keeping your business running smoothly suddenly stopped working, what happens to your business then?

Never rely solely on one key customer or one key partner, you have to keep pushing, working hard to ensure you remain ahead at all times.

We have to constantly hope for the best but prepared for the worst case scenario, this is the stuff of champions!

It is always too late to start digging a well when the house is already on fire. Be always prepared, have a plan B ready at all times.

 

ByAdemola Morebise

Facebook as a platform

Let us shake things up a little, let us redefine your office as a place where you meet people who wants to do business with you.

In that case, that little gadget you carry around in your pocket or bag all day is not really a phone, it is an office because it can connect you to people who wants to do business with you as effectively as a building would have done the same for you in 1920.

A little step further, you realise that Facebook is not really a social network. It can be transformed into an office – the place to meet people who would love to do business with you.

I know what you are thinking: Facebook? The place crawling with silly pictures, daily (pointless) motivational quotable quotes, bible verses and recycled jokes? Morebise must be joking.

I am not.

Just like any crowded city, think Lagos, Nigeria or Mumbai, India for example, you have to sort through millions of people and reach out to the people who might want to do business with you. In the same way, please see Facebook as an overcrowded city, a digital city with *just* over 1 billion citizens.

I think more of us needs to sit down and brainstorm about how we could build a business office on Facebook. Over the weekend, I sat down with members of the CloudPitcher team and as we brainstormed about how we could reach out to business owners we set out to serve, I realised that we had completely ignored the potentials of Facebook to do the job for us. That was when this whole thing dawned on me.

The new challenge for the team now is not about where to find business owners, but investing the time to connecting with them authentically through Facebook.

I know some people who are actually making money through their Facebook operations, top-of-the-mind would be Mute Efe, a “personal leadership” coach who makes money by demanding his readers pay an access fee before they can read his notes. He also charges a fee for him to chat with you over Facebook, he charges per hour. The same way consultants charge you for physical meetings with them. The best part: He actually runs an online school exclusively on Facebook!

Yesterday night, a friend showed me a 5,000 member group exclusively for women, where women advertise whatever they wanted to sell, the group administrator moderates and ensures the authenticity of every deal, money changes hands and goods are shipped via courier services. That is ecommerce! It doesnt need to get more sophisticated than that! The group creator doesnt live in Nigeria, she uses the group to also sell her wares.

All these things just added up in my mind.

If your business needs customers and those customers are human beings not ghosts or animals. You ought to find a way to use Facebook as a platform and build a solid business presence.

P.S

Using Facebook remains 100% FREE (for the most part)

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Watching The World

ByAdemola Morebise

What are you looking for?

Yemi Alade is looking for Johnny,
Wizkid is looking for Caro,
President Jonathan is looking for Chibok girls,
Nigerian Army is looking for Boko Haram,
One of the presidential candidate is looking for his certificate,
Some people are currently looking for your votes…

I’m looking for my next sale (I sell bulk SMS at FLORDSMS.com and help businesses make more profit at CloudPitcher)

As for you, what are you looking for?

Perhaps if you actually decided on what exactly you are looking for this month, you would be able to create a laser-beam focus on getting it done. We need to concern ourselves less with what others are doing and more with what we are supposed to be doing.

If I learnt anything in January, it must be the fact that we can all be much more productive than we currently are if only we can decide on what exactly we are looking for and then break away from all distractions to try and get it.

What are you looking for?

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Watching The World

 

ByAdemola Morebise

It is February 1, 2015

One morning you will just wake up and discover you are now in a new month! ONE FULL MONTH in 2015 has run its course, we now have 11 months left in this year.

Plenty of time?

I think today is a great time to take a minute to pause and revise how the year has got started. I have certainly enjoyed a super start to 2015 and I have so much more lined up to get done this month.

Have you started on a good note?

Are you closer to your 2015 goals than you were 31 days ago?

It is February 1, 2015. Make it count.

Happy new month!