Nowadays, everyone has nearly equal access to publishing tools. A new blog, Youtube channel or online magazine comes along everyday, trying to demand our attention.
It is the content then that truly differentiates everyone.
Organisations need to be clear on exactly what their content strategy is. It is not really something we can set and forget, a content strategy has to be constantly reviewed for effectiveness.
From my own end, the content strategy for The Morebise Post is to release a post everyday, preferably in the morning, before 5AM Nigerian Time. We have been doing this for over 6 months and we review often by asking questions:
On the other hand, CloudPitcher has a weekly publishing schedule. We try to update the blog once a week and then spend the rest of the week promoting the post and getting feedback from customers.
The important points to note is that:
The content you produce is important, it is a great vehicle that helps you attract the kind of people you seek.
Watching The World