People love doing what everyone else is doing. They do not want to be left out.
This is the reason why whenever possible, the best way to market your products and services is by showing your prospective customers that your products are in high demand; all the really cool people can’t get enough of it and if you want to be cool, buy yours right away.
As we enter into the holiday season, it becomes much more obvious as people start looking for the most popular places where people are hanging out, the most popular gift item people are buying, the most popular fashion trends.
Do people do things because they find them relevant and useful or because everyone else is doing it? It will surprise you that more often than not, people do things because everyone else is doing it. Human Beings are imitators by design.
What we need now is for a smart business person (That’s YOU, by the way) to look hard at how she can take advantage of this fact and cash in this upcoming holiday season.
Watching The World