Every business you will ever think up will have an end goal of serving PEOPLE. Your client base will be made up of people, people with different interests and expectation.
Your top goal as a business man is to keep all your clients satisfied with your services. This is what guarantees that you have a business; a business without clients cannot stand.
The resources needed to delight our clients on the other hand are limited. In the real world, you cannot really eat your cake and still have it. No matter how hard you try, you will have bad clients, those who seem only interested in frustrating you, sabotaging you, or even cheating you.
What I observed is that businesses tend to focus a lot of resources on this class of people, trying hard to please them and make things better – but it hardly works. The alternative to this, allocating more resources to our best customers, people who love what we do and will appreciate it more is probably a better approach.
Imagine the impact on your business if you took the best business relationships you have and made them better. Today is a good day to reflect upon your key clients and think about how you could improve your relationship with them, this is a much better use of your time resources than analysing clients that are simply bad cases.
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